BearJam has seen a substantial rise in client demand for AI video services, with briefs increasing from one in April 2025 to twelve by January 2026.
Operating out of London, the award-winning company provides a mix of traditional video production and AI-powered creative services.
The growth trend is clear, with AI briefs rising steadily throughout the year, particularly in the final quarter, reaching 12 by January 2026 from just one the previous April.
At the same time, demand for non-AI video production has remained unchanged.
Insights from Fiverr’s Fall 2025 Business Trends Index reinforce this trend, highlighting a 66% increase in demand for AI video freelancers in the six months leading up to December 2025.
This rise reflects a broader shift in business behaviour, with AI becoming a core part of creative and strategic processes rather than an experimental tool.
Furthermore, generative AI is helping to make video production more accessible by reducing associated costs.
These shifts are transforming how production companies operate.
Tristan Harrison, MD at BearJam, says, “This surge has signalled a sharp shift from experimentation to real-world adoption, and we’re having to resource our team accordingly.”
As AI continues to gain traction, agencies are adapting their production approaches to meet evolving client expectations.
At BearJam, this has included:
- Signing AI-specialist film directors
- Recruiting additional full-time AI artists and creative technologists
- Rise in visual effects compositors
AI tools are now being used to support initial ideation, refine messaging frameworks, and explore audience insights before campaigns enter full production.
BearJam has also recently produced fully AI-generated videos, including an AI car advertisement and various other campaigns and promos, with no or significantly reduced need for traditional shoots.
This means the AI approach can now enable quicker development, greater alignment between strategy and execution, and reduced risk of misdirected creative investment.
The production company says the trend reflects wider changes across the marketing and creative industries, as brands seek more efficient ways to compete in saturated digital environments.
“AI is no longer a test-and-learn tool for many businesses,” added Harrison. “It’s becoming a standard component of how campaigns are scoped, evaluated, and delivered. Agencies that don’t adapt could fall behind.”
While AI continues to play a growing role, BearJam emphasises that human expertise remains central to successful creative production.
“Combining this technology with expert creatives is essential to creating fast, smart, and seamless video, without it being mechanical and lifeless. Strategic oversight, brand understanding, and creative judgement stay with the humans to make sure AI-informed briefs translate into effective real-world campaigns.”
The team at BearJam expects demand for AI video briefs to continue to play a major role throughout 2026 and is excited to see how it will reshape the video production landscape.
