Bristol tech company Deazy acquires London software firm

By Staff

A Bristol tech company has continued its expansion after acquiring a London-based software firm. Deazy, which was named among the UK’s top 100 start-ups last year, has bought up Geektastic, a platform to help businesses identify the best developers.

Andy Peddar’s Deazy has built a global register of software developers who are matched with firms based on their requirements. Its customers include the RAC and Popeyes.

Geektastic co-founder and chief executive Rick Brownlow has joined Deazy as vetting and quality lead following the deal.

“We’ve worked with Geektastic since 2022 and saw such positive returns that it made perfect sense to bring them into the Deazy family,” said Mr Peddar, chief executive of Deazy.

“We always aim to make digital delivery easier for our clients by giving them access to the best developers and full product delivery teams, and Geektastic helps us achieve that. We know how good our developers and teams are, but we can now be 100% transparent about that quality and communicate that to clients.”

Geektastic uses a network of expert peer reviewers – dubbed the ‘Ubergeeks’ – comprising 300 technical minds from companies such as Google, Amazon and Accenture. According to Mr Peddar, they streamline the assessment process, which reduces time to hire and frees up internal resources from the recruitment process.

“Every single tech leader in an enterprise will be only too aware of the challenges in finding the right talent to deliver their product roadmaps and projects quickly and effectively,” he said.

“I have seen so many digital projects in the past struggle due to a poor cultural fit or a lack of soft skills in delivery teams, and that type of vetting will be an integral part of our proposition later in 2024. It’s a better customer experience and removes a potential barrier for people using Deazy’s services.”

Mr Brownlow added: “Our methodology and proposition are a wonderful fit with Deazy. Enterprises have an almost insatiable need for high-calibre experts in software engineering, machine learning AI, and data engineering to complement the gaps in their teams, but some perceive working with external developers as risky. We remove that risk entirely and will be expanding the offering to include soft skills and cultural fit assessments later this year.”

Deazy raised £5m in a Series A funding round in 2022 and has also been tipped to scale and boost the UK economy by industry experts Tech Nation, which it selected as one of 15 South West firms to enter one of its prominent growth programmes.

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